Typography

Official Fonts

Whitney, Archer, and Mercury are the font families used routinely for external institutional communication in print and display. These are used throughout recruitment publications, often in PowerPoint presentations, and in mailings such as the annual commencement guide. The college’s type logo, in fact, is set in Archer Bold.

Because of limitations on the college’s ability to make Whitney, Archer and Mercury available online, Lato, Roboto Slab, and Playfair are the website stand-ins, and may also be used for print, in the absence of Whitney, Archer, and Mercury.

Also, taking into consideration that some users may prefer not to install fonts, the college has designated Times as a substitute for both Mercury and Archer, and Arial as a substitute for Whitney.

Finally, the college commissioned a font named Oneonta Regular primarily for use by the Office of Athletics. One variant of the college's dragon logo holds a “Oneonta” set in Oneonta Regular and the college’s “Fast O” is a modified Oneonta Regular character.

Oneonta Regular is a limited character set typeface that includes only capital letters and numbers set in black and white. Oneonta Regular may be used outside of Athletics, but never for body copy. When incorporated into designs, Oneonta Regular characters are customarily recolored—here are instructions (.pdf)—to be white and gray with both red and black outlines.

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