Graphics

Vendors and Other External Third Parties

To gain access to any of the college’s logos, contact the Office of the President at 607-436-2748.

Members of the College Community

The college has four official graphic identifiers: the college seal, the type logo, the dragon—fire-breathing or not—and the Fast O. No other graphic may identify SUNY Oneonta, and each has a different use.

The college seal is reserved for our most formal communication, which is defined by having as one of its primary goals the presentation or connotation of seriousness, officiousness, solemnity, reverence or scholarship. Programs for institutional events such as commencement or the annual Community of Scholars reception, and diplomas, certificates of recognition, and other official citations are examples of formal communication.

The type logo is designated for most informal communication, which is defined as neither being formal nor being related to any of SUNY Oneonta’s intercollegiate athletic programs. Recruitment literature, the institutional website, and display advertising are examples of informal communication.

For most communication related to the SUNY Oneonta Department of Athletics, the dragon and Fast O are appropriate.

The official graphic identifiers should not be used in combination with one another, nor should any be incorporated into another logo.

Unit-Name-Type-Logo-Example

Organizational units within the college may not create their own logos, word marks or other unique identifiers. The approved identifier for offices, departments and the like consists of the name of the unit set in the Whitney medium font, colored black, under the Type Logo, colored red (see right). College letterhead reflects this design. The Office of Communication and Marketing will adapt this design, upon request, for other placements and uses.

College Seal

DOWNLOAD:

SUNY Oneonta College Seal

Web Ready (.png):

Red/Black

Black

White

Web Ready (.jpg):

Red/Black

Black

Vector (.eps):

Spot

CMYK

Black

White

DO:

  • Set the seal in red and black
  • Set the seal in black
  • Set the seal in white on a color field, and make it's background transparent
  • Set the red and black seal on a color field or other background
  • Set the black seal on a color field or other background
  • Set the seal as a watermark, in which case it may be rotated

DON'T:

  • Recolor the seal
  • Set the seal smaller than 1" wide in print or 1.5" on screen (above it is set at .75")
  • Set the seal in red only 
  • Gratuitously add effects like a drop shadow to the seal
  • Change the aspect ratio of the seal (squeeze or stretch it) 
  • Rotate the seal, unless it's set as a watermark as above

 

Dragon

DOWNLOAD:

SUNY Oneonta Dragon - No Fire

Web Ready:

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.jpg

Vector (.eps):

Spot

CMYK

SUNY Oneonta Dragon - Fire

Web Ready:

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Vector (.eps):

Spot

CMYK

SUNY Oneonta Dragon - No Fire

Web Ready:

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Vector (.eps):

Spot

CMYK

Fast O

DOWNLOAD:

Fast O

 

Web Ready:

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Vector (.eps):

Spot

CMYK

Red

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Red with claws on hips (no shirt)

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Red with muscle stance (no shirt)

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Red with thumbs up (no shirt)

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Red pointing at viewer (with shirt)

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Red signaling "Number One" (with shirt)

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Red with muscle stance (with shirt)

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Red sitting/reading

Large Web Files:

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Red with arms up

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Red holding blank sign (leaning right)

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CMYK PSD

Red holding blank sign (leaning left)

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Red laughing (full body)

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Red laughing (closeup)

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