Why Communication & Media

Why Communication & Media

A degree in Communication & Media prepares students to think critically about the ever-evolving communication and media landscape – analyzing, for example, how communication strategies affect the organizational effectiveness and how media industries adapt to social and economic changes. Moreover, a degree in Communication & Media prepares students to apply their critical skills, whether that might mean coordinating advertising campaigns, delivering strategic communications plans, producing documentary films, or recording journalistic podcasts. Because of the degree's practicality and versatility, Communication & Media students leave the program prepared to enter a wide range of careers and, as such, Communication & Media alumni have thrived in a variety of positions.

Career Options

Over the past several years, several Communication & Media graduates have taken positions at media companies like Buzzfeed, Disney, and Nickelodeon. Other recent graduates have taken roles at advertising and public relations agencies, as in one 2017 graduate who immediately joined Syntax Communication Group, a public relations firm on Long Island that works with school districts and other community groups on their strategic communication efforts.

There are also plenty of employment opportunities outside of traditional media/communication industries, as in one recent graduate who joined UPS as an operations consultant (check out his alumni profile below).

Other Communication & Media majors have elected to go on to graduate school, gaining admission to top programs in their fields:

  • Queens College – Library and Information Science
  • Sarah Lawrence College - Dance/Movement Therapy
  • SUNY New Paltz – Early Childhood and Childhood Education
  • SUNY Oswego – Strategic Communication/Counseling services
  • SUNY Stony Brook – Higher Education Administration and Human Resource Management
  • Syracuse University – Public Diplomacy
  • University at Albany – Social Welfare
  • University of Buffalo – Higher Education Administration
  • University of Wisconsin, Madison – Communication Arts
  • US Army Officer Candidate School

What can I do with this degree?

Degrees in communication and media are very flexible and will serve as the basis for many different careers. In some cases, you might need to go to graduate school and earn an advanced degree, but in others, your B.A. or B.S. will be everything you need to start a rewarding career.

Fields possible career paths
Arts and Performances Actor, director, producer, screenwriter, documentarian, film editor, announcer, narrator, writer
Education K-12 teacher, college professor, media literacy consultant
Government Politician, lobbyist, legislative assistant, legislative press secretary, chief of staff
Health Communication Health campaign coordinator, health marketing, social worker, grant researcher and writer
Internet Web content provider, reporter, social media manager, photojournalist, new media marketer
Law Lawyer, legal researcher, legal secretary or administrative assistant, legal reporter, mediator
Non-Profits Community affairs director, fundraiser, social media director, public relations specialist for non-profits, communication director for non-profits
Political Campaigning Chief of staff, political communications specialist, speechwriter, campaign manager
Print Journalist, photojournalist, news correspondent, publisher
Public Relations Publicist, social media coordinator or director inside a company, Chief Communication Officer
Television and Radio Sports and news announcer, reporter, television, and radio producer, news correspondent, in-camera analyst, audio/visual technician

Alumni Profiles

Want to know what our graduates have been up to? Check out some of our recent and notable alumni! They have done amazing things! 

Read more 

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