Marketing and Communications

The Office of Marketing and Communications amplifies stories of how SUNY Oneonta community members grow, thrive and live, with a strategic focus on fueling enrollment, strengthening the university brand and advancing institutional priorities.

We are a team of brand strategists, creatives, storytellers, visual designers, relationship builders and reputation stewards who shape how the university shows up in the world. We align marketing campaigns, authentic stories and creative assets with the university’s mission and values.

Three institutional strategic priorities guide our work: 

• Advancing the university’s enrollment goals through a comprehensive, data-informed marketing and communications strategy that attracts, engages, enrolls and retains prospective Red Dragons who will thrive at SUNY Oneonta.
• Strengthening the university’s reputation through paid, earned, shared and owned media that magnifies SUNY Oneonta’s identity, value proposition and distinctive attributes.
• Authentically demonstrating how the university lives and achieves five strategic pillars:
  • Academic excellence and equity
  • Student success
  • Advancing our community
  • Institutional relevance
  • A university of the community 

We approach every initiative as a chance to blend data and creativity to develop smart, strategic solutions.

• Enrollment Marketing: Guided by audience insights and performance data, we design and implement campaigns that build brand strength and market position while supporting enrollment and program goals. We develop integrated content for advertising, print, email, web, video, social media and the virtual campus tour.
• Media Relations: We spotlight newsworthy initiatives and impactful stories, securing media coverage that elevates SUNY Oneonta’s visibility and credibility.
• Social Media: We shape SUNY Oneonta’s digital identity by translating campus life and research into engaging, localized storytelling that fosters meaningful engagement and builds community.
• Web Communications: We oversee content strategy, information architecture and design standards for suny.oneonta.edu, ensuring an accessible and on-brand user experience.
• Photography, Videography and Design: We elevate the institution’s visual brand story across print, digital and environmental touchpoints and ensure consistency of elements such as logos and marks. We use photography, videography and graphic design to translate complex ideas into clear, compelling visual narratives.
• Storytelling: We write and publish stories in a variety of forms about how faculty, staff, students and alumni grow, thrive and live at SUNY Oneonta and beyond.
• Internal Communications: We coordinate an internal communications program of news, updates and information for faculty, staff and students.
• Mascot Management: We enable Red the Dragon to appear at campus events.