Overview
SUNY Oneonta’s Marketing major combines business strategy with creativity. You’ll build a solid foundation in economics, accounting, management, law and finance, then dive into marketing management, advertising, digital strategy, research and consumer behavior—developing the analytical and creative skills to thrive in today’s dynamic business and media world.
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What is Marketing?
Marketers are storytellers and strategists. They use data, creativity and communication to connect ideas, products and people across industries and platforms and help shape the way we see the world, from the brands we love to the messages we trust.
What You Will Learn
Our Marketing major challenges you to think critically, act creatively and lead with integrity. Through a rigorous mix of Business Administration and Marketing courses—including a required capstone in Marketing Management—you’ll gain real-world analytical skills, a deep understanding of diverse perspectives, and the ethical grounding to make smart, strategic decisions in any career path.
Career Opportunities
A Marketing degree from SUNY Oneonta will prepare you for a wide variety of careers in high-demand fields, from advertising to public relations and everywhere in between. Some careers you could pursue include:
Requirements
See the list of required courses and a sample plan of study for your next four years.
Hands-On Learning
The Marketing Club (OnMark) attends the International Collegiate Conference of the American Marketing Association (AMA) each year. The event provides the opportunity to attend presentations by speakers in the field, participate in case competitions and network with members of other AMA chapters. OnMark is consistently recognized as one of the top 10 award-winning collegiate chapters.
Get Involved
Join one of the many clubs and organizations offered by both the Department of Economics and the Department of Business and meet friends who share your interests!
Inside Alumni Hall
Take a tour of the recently renovated Alumni Hall, your home base for classes, faculty office hours and activities.
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Contact Admissions
Admissions Welcome Center
108 Ravine Parkway
Oneonta, NY 13820
United States