Approved by the president
June 12, 2018
July 3, 2019
associate director of digital strategy
Marketing and Communication Policies
SUNY Oneonta operates suny.oneonta.edu (hereinafter, the SUNY Oneonta website) to contribute to the college’s marketing and enrollment efforts; enhance the efficiency and expand the services of campus administrative, academic, and student support programs; provide connections among campus constituents, and support advancement initiatives. The Office of Communication and Marketing administers the SUNY Oneonta website and may enable employees to manage portions of it. Employees so enabled must use the content management system adopted by the college.
Content presented on the SUNY Oneonta website is subject to government regulation and must comply with the aesthetic standards set forth in the College Style Guide. As such, the college has adopted a policy to assign the responsibility for managing SUNY Oneonta website content, describe a mechanism for content management, and define minimum standards for content.
Applicability of the Policy
This policy applies to members of the college community directly or indirectly responsible for managing SUNY Oneonta website content.
The Office of Communication and Marketing is responsible for the overall functionality, organization, aesthetic and hosting of the SUNY Oneonta website. The Office maintains the homepage and pages to which the homepage directly links.
The Office may modify or remove any SUNY Oneonta website content to: comply with government regulation or college policies; correct inaccuracy; reduce the number of pages not routinely accessed; increase the usefulness of the website based on insights gained from analysis; or otherwise act in the college’s best interest.
The Office may grant to employees the ability to edit portions of the SUNY Oneonta website relevant to their roles. The Office will provide training in the use of the content management system adopted by the college, which includes page templates and editorial tools that help content meet aesthetic and accessibility standards.
The college expects editors to maintain familiarity with the tool used to edit the website because its features and functionality evolve continuously. The Office may suspend the editorial ability of any employee who has not edited the SUNY Oneonta website for 12 months, and provide direction with regard to regaining editorial ability.
All content on the SUNY Oneonta website constitutes official college communication and must be directly related to the work of the college.
“Content” means text, visual, and aural elements encountered through the website user experience; it may include—among other things—type, images, sounds, videos, and animations.
“Content management system” means a software tool used to organize, edit and publish content on web pages.
Unit leaders may request that employees under their supervision be granted the ability to edit portions of the SUNY Oneonta website relevant to their roles by emailing email@example.com. Such employees must obtain from the Office of Communication and Marketing training in the use of the content management system adopted by the college prior to receiving editorial access to the SUNY Oneonta website.
EN 301 549 (Chapters 4-13)
Section 508 Refresh 2017 (Chapters 3, 4, 5 and 6)
WCAG 2.0 Success Criteria & Conformance Requirements (Levels A, AA, AAA)